State of AI Visibility: Plumbers in Ontario

Last updated: December 2025 | 608 businesses analyzed

AI search tools like ChatGPT, Perplexity, and Google's AI Overview are changing how homeowners find contractors. We analyzed 608 Plumbers businesses in Ontario to measure their AI visibility.

Key Findings:

• Average AI Trust Index: 42/100
• 12% scored "Excellent" (76-100)
• 73% scored "Fair" (0-50) - nearly invisible to AI
• Only 4% have proper structured data

Score Distribution

| Tier | Score Range | % of Businesses | |------|-------------|-----------------| | Excellent | 76-100 | 12% | | Good | 51-75 | 15% | | Fair | 0-50 | 73% |

The median score is 37/100, meaning half of all Plumberss in Ontario score below this threshold.

The Performance Gap

The top 10% of Plumberss in Ontario have 294.5x more reviews than the bottom 50%. This review gap directly correlates with AI visibility - businesses with more reviews and better structured data appear more frequently in AI-generated recommendations.

Structured Data Adoption

Only 4% of Ontario Plumberss have implemented structured data (JSON-LD) on their websites. Structured data is critical for AI visibility because:

1. It helps AI understand what your business does
2. It provides verified information for AI to cite
3. It signals legitimacy and professionalism

Without structured data, AI tools often skip your business entirely.

Check Your Business

Want to see how your Plumbers business ranks? Search for your business name and get a free AI visibility audit.

View the full interactive report →

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This report is updated monthly. Data sourced from Google Business Profiles and business websites.